Hospitality Concepts & Solutions
[ ey-tip-i-kuh l ] - adjective - different from all others of the same type
If you’re looking for a traditional hotel consultant, that’s not us
Founded in 2002, Sweet&Chilli is a full-service hospitality agency operating in Australia, UK & USA. We are a global collective of future thinking experts in food and beverage culture and award winning owner/operators, we offer an ATYPICAL approach to concept development and execution.
Our unmatched knowledge of the F&B industry is uniquely combined with a deep understanding of Australian consumer behaviour providing the capability to create cut through experiences for guests, whilst simultaneously driving revenue and growth for our clients through implementation of efficient and measured operational systems.
Our aim is very simple; conceive innovative and pragmatic solutions to deliver thoughtful and emotionally connected experiences.
Every project begins with a story to tell…
To nurture authenticity, we pride ourselves in having no preconceived ideas and no pre-packaged solutions. With a blank canvas mindset, we create meaningful connections with our clients so that we truly understand your ‘why’ and can clearly articulate the story you want to tell.
From there we explore the cause and effect of each moment of the consumer journey and develop guiding principles which bring your vision to life with purpose and integrity.
Our overall approach is built upon a framework of genuine hospitality upon which we construct end to end guest experiences from a human-centred perspective.
We encompass a multitude of disciplines and expertise…
As each project is unique, so are the skills required to deliver it successfully. For every concept we hand select a bespoke team of creatives, project managers and specialists from both within our agency and our broader network of partners to ensure we have the right ingredients for a seamless implementation from start to finish. Then in true ATYPICAL fashion we provide continuity of service well beyond the completion of the project to ensure our clients long term success.
Our specialised services expand beyond:
Business Strategy
Concept Creation
Hospitality, Kitchen & Bar Design
Brand Identity
Food & Beverage Creation
Experience Design
Operational Implementation & Management
Case Studies
Hotel Indigo Fortitude Valley
Market analysis & feasibility study
Strategic vision
Concept creation and brand narrative
Schematic design
Detailed kitchen / bar / services design
Brand identity & naming
Assign & brief Interior designers
Arrival lobby / F&B collaboration
Guest experience design
F&B strategy & narrative
Tableware & uniform direction
OS&E procurement
*Under construction
Anantara The Palm Dubai Resort
Concept creation and brand narrative
Schematic design
Brand identity collaboration
F&B strategy & philosophy across 8 resort outlets
Guest experience design
Menu development
Tableware & uniform direction
OS&E Procurement
Hospitality Recruitment
Creation of Restaurant & Bar Manuals
Pre launch and On going staff training
On site launch team present for 8 venues and 200 staff
Bulletin Place
Market analysis & feasibility study
Strategic vision
Concept creation & ongoing development
Schematic design
DA & Licensing
Brand identity & naming
Drinks philosophy
Menu development
Music and entertainment direction
Recruitment & training
Venue launch
PR & marketing
Hotel Indigo Sydney
Market analysis & feasibility study
Historical and neighbourhood story
Preliminary strategic vision
Trend forecasting
Schematic design
Concept creation and brand narrative
Arrival lobby / F&B collaboration
*Awaiting DA
Voco Sydney
Market analysis & feasibility study
Historical and neighbourhood story
Preliminary strategic vision
Schematic design
Concept creation and brand narrative
Arrival lobby / F&B collaboration
F&B strategy & narrative
*Awaiting DA
Kafnu Sydney
Strategic vision
Concept creation
F&B strategy
Bar design
OS&E & supplier procurement
Hospitality recruitment
Creation of staff manuals
Pre-launch and ongoing training
Paradiso Gold Coast
Concept creation
Detailed bar & operations design
Beverage strategy & narrative
Menu development
OS&E procurement
Hospitality Recruitment
Pre-launch and ongoing staff training
Sky Bar, Traders Hotel, KL
Concept creation
Detailed bar & operations design
F&B strategy & narrative
Guest experience design
Creation of Bar Manuals & staff training
Music and entertainment direction
PR & marketing
Shangri-La Academy, China
Global drinks menu strategy & development
Creation of restaurant & bar operations manuals
Creation of global mixology training manual
On site management training in China
Accredited hospitality training courses
Our Partners
Lets have a chin-wag...
We’re always excited to hear about new projects so don’t be shy. Lets find a time to catch up and bring life to your story, we’ll pop the kettle on.